Below are a few of the events I executed while at Too Faced Cosmetics.
Too Faced peach collection LAUNCH EVENT
The Peach Collection launch party was an incredible success for Too Faced! I confirmed over 400 guests to attend, with notable creators in attendance such as Nikkie Tutorials, Manny MUA, Spencer Hedges, Teala Dunn, Michelle Kennely, Shima Katouzian, Lina Noory and more. Additionally, top-tier press outlets, TikTok Shop creators and retail executives were in attendance. (Photo credit: @wavesaftermidnight)
GAME DAY READY WITH TOO FACED X LA RAMS
To show how the Super Coverage Concealer will stay from morning to night on game day, Too Faced brought a group of mega content creators to the LA Rams game at SoFi Stadium. The influencers were welcomed to a field level suite filled with goodies and treats, making it the perfect photo opp for documenting their glam throughout the game. Notable attendees included Love Island S6 favorites JaNa Craig and Olivia Walker, Avani Gregg, Madi Monroe, Melinda Berry, Lexi Hensler and more.
US Open x Too faced
Too Faced brought a group of mega influencers to the popular US Open tennis tournament in New York City, giving the brand the chance to connect with NY based creators and further bring awareness to the brand. The influencers were treated to front row seats for the tennis matches, as well as a private suite filed with treats and Too Faced products. Notable attendees included Love Island S7 winner Amaya Espinal, Chelley Bissainthe, Monet McMichael, Kristy Sarah, sisters Brooke and Paige Hyland, and many more!
Below are events I have helped with over the years.
Charlotte Tilbury Gifting suite
To further promote the brand’s iconic Pillow Talk collection, Charlotte Tilbury hosted a gifting suite during award season in LA for both influencers and makeup artists to stop by and stock up on the collection.
TRESLÚCE BEAUTY LAUNCH EVENT
To celebrate the launch of Becky G’s beauty brand, Treslúce Beauty, this event garnered over 4 Billion social impressions from top tier influencers including DEsi Perkins, Christen Dominique and Patrick Ta.
Hermès carré club
The luxury fashion exhibit kicked off their pop up in LA with an opening night party, which garnered thousands of impressions on social media and in the press. Top tier celebrities, influencers and press were in attendance to celebrate!
The Clara lionel foundation’s diamond ball
The nonprofit founded by Rihanna hosts an annual gala to raise money for the organization, and is attended by A-list celebrities including Beyoncé and Jay Z, Leonardo DiCaprio, Cardi B, and more.